Package claims, endorsements affect children's food choices

05/29/2013 | Conversation (Australia), The

Preadolescents of both sexes were more likely to choose energy-dense, nutrient-poor foods if the packaging displayed claims such as "source of calcium" or "reduced fat," according to a study in Pediatric Obesity. Researchers also found boys tended to prefer such items if sports celebrities were endorsing them.

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Conversation (Australia), The

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