Taco Bell scores online buzz with custom rings for superfans

05/29/2013 | USA Today

Taco Bell sent custom-made gold wire rings to eight female superfans who frequently post about the fast-food chain on social media. Observers say the stunt refers to the popular song "Single Ladies (Put a Ring on It)" -- as Taco Bell is putting a ring on a group of its most devoted female customers, including Sports Illustrated swimsuit model Chrissie Tiegen. Photos of the rings have been widely reposted across Twitter and Instagram.

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