Volvo gives Twitter followers a role in responding to spots

05/29/2013 | MediaPost Communications

Volvo is using its Twitter fans to test creative ideas through its agency Arnold Worldwide. One spot, which features an ostentatiously dressed Chihuahua, displeased some dog owners, for example. "It's creating good conversations; people enjoy being part of [the creative process]. Feedback helps us find the right balance," says Tassos Panas, North American chief marketing officer. The effort has doubled traffic as fans seek to weigh in with opinions, Panas noted.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL