Why is Wendy's last on the list for Hispanics?

05/29/2013 | Advertising Age (tiered subscription model)

McDonald's, Burger King and Taco Bell beat out Wendy's when it comes to winning over Hispanic consumers, according to a report from Placed. Experts say the main reason may be a lack of marketing in Spanish-language media -- McDonald's spent $85 million to advertise on Spanish-language TV last year, compared with $11.7 million for Wendy's.

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