While the importance of word of mouth marketing has been established, a gray area still surrounds exactly what route to take to acquire these juicy recommendations from the people that can cause action. While there are many schools of thought and different avenues to take, let's focus on the mid-level influencer. The theory is that mid-level influencers have the perfect balance of reach and influence. Think of it on a spectrum. Read more at WOMMA.
Published in Brief: