Will BK pave the way for other brands' delivery efforts?

05/29/2013 | QSR Magazine

Burger King's launch of delivery services at 70 restaurants in 10 markets may fuel similar efforts by quickservice chains that don't currently offer delivery on a large scale in the U.S. Rival McDonald's launched delivery options in 2005, but they're mostly offered abroad at 1,800 eateries in 19 countries. "Food integrity and distance for travel are going to be the keys for success. You don’t want the beef to dry out or get cold, the vegetables on the hamburger to get soggy, or the bread to get hard," said Technomic's Darren Tristano.

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