Fruit of the Loom uses GIFs for Father's Day coupon campaign

05/29/2014 | Adweek

Fruit of the Loom is taking the "good for one" coupons popular as Father's Day gifts into the digital age with a series of GIFs and a new site from Crispin Porter + Bogusky. The "Father's Day registry" allows kids to give the coupons with an associated GIF, such as an "all day undie pass" with a dad dancing in the kitchen in his boxers. The GIFs come with links to buy the products they show.

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