Nestea "plunges" into mobile, bringing back old theme

05/29/2014 | Mobile Marketer

Nestea is inviting mobile users to submit their own images of the "Nestea plunge" via Instagram as the brand revives an old theme. The new campaign utilizes QR codes in-store, a sweepstakes and mobile ads to engage consumers. "Currently, about a third of all traffic to Nestea sites comes via a mobile device, so mobile integration is a critical part of our overall digital plan," said Sara Hilliard, Nestea senior brand manager.

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