Why "underpromise and overdeliver" is flawed advice

05/29/2014 | Fistful of Talent

Research shows that people don't notice much when you overdeliver on a promise but get upset if you break one, Steve Boese writes, arguing that people should strive to keep all their promises rather than exceed expectations on a few. "It turns out that the glory and goodwill that you expect to accrue for yourself by over-delivering might not actually be happening at all," he writes.

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