Summer movies extend range of marketing tie-ins

05/30/2006 | Washington Post (tiered subscription model), The

With fast food, snack food and sodas increasingly drawing fire for links to childhood obesity, movie studios are casting a wider net than chain restaurants and candy when seeking partners for movie marketing tie-ins. This summer, insurance companies, auto parts and accessories manufacturers, Web sites and credit card companies are among the marketers looking to big-ticket movies to help with brand recognition and advertising.

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Washington Post (tiered subscription model), The

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