Study: Social media proves effective at connecting with consumers

05/30/2011 | Internet Retailer

Merchants increasingly are using Facebook, Twitter and other social networks to forge bonds with consumers, half of whom say they have followed a retailer on a social site or the company's blog, according to a study from Shop.org and comScore. Consumers are accessing social sites on the go with mobile devices and tablets, and they use the social networks to find deals, learn more about products, read reviews and share their own views, the study found.

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