$358M collected by businesses for good causes in 2012

05/30/2013 | Chronicle of Philanthropy, The

The 63 biggest cause-marketing campaigns collectively brought in more than $358 million for charities and other good causes during 2012, according to a report by the Cause Marketing Forum. The top campaign was eBay's Giving Works program, which raised $54 million by waiving fees for companies that gave a portion of their profits to charity.

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Chronicle of Philanthropy, The

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