Accor unveils overhaul for Pullman Hotels and Resorts brand

05/30/2013 | (free registration)

Accor announced that its Pullman Hotels and Resorts brand will undergo a refresh that includes a new logo, marketing campaign and property design. The redesign seeks to present Pullman hotels as destinations mixing the aesthetics of leisure and business. "We would like the Pullman hotel not to be a kind of neutral business machine, which is what we think most of the American business hotels tend to be. We will put more design, more trendiness into the hotel," said Grégoire Champetier, global chief marketing and distribution officer at Accor.

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