Auntie Anne's goes all out on mobile for sweepstakes

05/30/2013 | MobileCommerceDaily.com

Auntie Anne's saw a strong response to mobile messages about its recent sweepstakes. One in 3 participants responded via their mobile devices, a result that "demonstrates the extent to which Auntie Anne's target is on the go using their mobile devices," said Meredith Hillman, account director and vice president at ePrize, which worked with the pretzel retailer on the promotion.

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