Building a second business when your first is a success

05/30/2013 | New York Times (tiered subscription model), The

Aseem Badshah created Uptown Treehouse, which creates social media campaigns for other companies, after graduating from the University of Washington. Uptown Treehouse is profitable, but Badshah is also interested in pursuing another idea, a product-based business called Socedo that carries bigger risks but also the possibility of bigger rewards. Experts offer a range of advice on the topic; Stanford University professor and author Steve Blank, for example, says he should pick one venture and put all his energy into it.

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