Let social media feedback guide your business model

05/30/2013 | Inc. online (free registration)

Many companies incorrectly interpret complaints from social media followers as a problem inherent to social media instead of as a sign something is wrong with the business model, Carrie Kerpen writes. Using the problems that face flash sale sites as an example, she advises businesses to acknowledge issues to customers, respond quickly to complaints and use feedback from social media users to generate insights about the business.

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