Locator tools improve mobile ad response for fast-service restaurants

05/30/2013 | Mobile Marketer

Mobile campaigns for quick-service restaurants that incorporated locator tools achieved double the click-through rates of those that didn't, according to a report by Verve Mobile. "Mobile location-targeted ads really work at many levels for restaurants -- driving click-through rates and engagement as well as foot traffic -- and actually increasing customer visits to restaurants," Verve CEO Tom MacIsaac said.

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