Locator tools improve mobile ad response for fast-service restaurants

05/30/2013 | Mobile Marketer

Mobile campaigns for quick-service restaurants that incorporated locator tools achieved double the click-through rates of those that didn't, according to a report by Verve Mobile. "Mobile location-targeted ads really work at many levels for restaurants -- driving click-through rates and engagement as well as foot traffic -- and actually increasing customer visits to restaurants," Verve CEO Tom MacIsaac said.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA