Mobile is top channel for new ad spending, survey finds

05/30/2013 | eMarketer

Roughly two-thirds of the 20 top U.S. brands plan to increase mobile advertising spending, more than any other channel, according to a March survey from the Association of National Advertisers. Just over half of brands plan to boost social media ad spending. Those categories still represent a small part of overall ad budgets, however, with 3% going to mobile and 5% going to social media and display ads.

View Full Article in:


Published in Briefs: