P&G deploys eye-tracking to analyze display ad effectiveness

05/30/2013 | Adweek

Eye-tracking software startup Sticky is teaming up with Procter & Gamble in Europe to monitor the eye movements of 14 million paid participants around the globe. The aim of the partnership is to cut down on money being wasted on display ads that aren't being seen. "Applying Sticky's tracking to our digital media campaigns will help us to optimize and increase our ROI on digital marketing investments in some campaigns up to 25%," said Krister Karjalainen, head of digital for P&G Nordic.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore