Sears bets big on a digital future

05/30/2013 | Bloomberg Businessweek

Sears is banking on an integrated-retail strategy that offers customers more delivery and pickup options for online orders and faster shipping times. The company is also letting third-party retailers sell their wares on the company's website, and it has created an in-house application-development team to further expand efforts to boost sales by merging the retailer's in-store and online experiences.

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