Spotify proves to be a hit in BMW's quest to reach younger drivers

05/30/2013 | Luxury Daily

BMW is running a pop-up ad in Spotify's mobile application to attract younger drivers to the 320i model. “This target audience heavily overlaps with the technology-savvy music enthusiasts serviced by Spotify. Accordingly, Spotify is a great place for BMW to promote its vehicles," says analyst Shuli Lowy, marketing director at Ping Mobile.

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