A strategy to conquer blogging

05/30/2013 | Small Business Trends

To create a more engaging blog for your business, be sure to set aside time to write posts and keep a notebook handy to jot down ideas as they come to you, Deborah Shane writes. Create outlines for your post to ensure they have structure and feature your expertise in the content. Enrich posts with media such as images, video or infographics, and be sure to publicize your posts through social media and e-mail.

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