Tablet-focused site redesign boosts traffic for U.K. paper

05/30/2013 | Drum (Glasgow, Scotland), The

ComScore research shows that tablet traffic now accounts for 8% of all U.K. Web traffic. This finding prompted British newspaper Metro to relaunch its site with a responsive design that offers a tablet-specific experience. The redesign contributed to a 103% increase in monthly mobile traffic over the previous year. "You can have the best iPad app in the world, but if you give a really poor Web experience to your tablet users, you are letting them down," said Metro product development director Jamie Walters.

View Full Article in:

Drum (Glasgow, Scotland), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA