Tablet-focused site redesign boosts traffic for U.K. paper

05/30/2013 | Drum (Glasgow, Scotland), The

ComScore research shows that tablet traffic now accounts for 8% of all U.K. Web traffic. This finding prompted British newspaper Metro to relaunch its site with a responsive design that offers a tablet-specific experience. The redesign contributed to a 103% increase in monthly mobile traffic over the previous year. "You can have the best iPad app in the world, but if you give a really poor Web experience to your tablet users, you are letting them down," said Metro product development director Jamie Walters.

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Drum (Glasgow, Scotland), The

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