VivaKi project to provide consumer targeting based on mobile behavior

05/30/2013 | Adweek

VivaKi and mobile demand-side platform startup Adelphic Mobile plan to develop consumer targeting based on mobile behaviors. "Our hope is that this new blueprint for mobile audience buying will better leverage data that's inherent to the ecosystem," said Jason Pope, vice president of VivaKi Audience On Demand Mobile, a unit of Publicis Groupe.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX