WSJ exec: User experience is king for video ads

05/30/2014 | eMarketer

Digital video ads that focus on the user experience create better impressions, increase brand trust and don't feel like interruptions, says The Wall Street Journal's global head of advertising, Trevor Fellows. "We would strongly advise two things: One, the content should be of a very high production quality and interesting; second, the advertisers should provide a significant amount of variety around their commercial messages," Fellows says.

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