Reduced-calorie snack packs marketed to dieters

05/31/2005 | NYTimes.com

The 100-calorie packs being offered by Kraft Foods, and soon by Procter & Gamble Co., offer dieters a guilt-free way to snack, according to marketing experts. One nutritionist commended the new, portion-controlled treats as a way for dieters to feel less deprived without having to pack on the calories.

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