Selling China's youth

05/31/2005 | Advertising Age (tiered subscription model)

U.S. marketers are eager to learn how to reach the new, young and free-spending Chinese consumer, but reports from a recent Shanghai conference suggest that local knowledge is key. Tom Doctoroff, CEO for China at WPP Group agency JWT, said, "You don't scrub away 5,000 years of Confucian values with a couple of ads for McDonald's and Pepsi."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA