Selling China's youth

05/31/2005 | Advertising Age (tiered subscription model)

U.S. marketers are eager to learn how to reach the new, young and free-spending Chinese consumer, but reports from a recent Shanghai conference suggest that local knowledge is key. Tom Doctoroff, CEO for China at WPP Group agency JWT, said, "You don't scrub away 5,000 years of Confucian values with a couple of ads for McDonald's and Pepsi."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA