Online shaving ads aim for razor's edge of humor

05/31/2006 | USA Today

Old-school shaving brands Philips' Norelco and Procter & Gamble Co.'s Gillette are targeting men aged 25 to 34 with a new series of edgy Web ads, a la Unilever's successful Axe campaign. The new online sites include Norelco's, in which fruits, nuts and vegetables are used to show the concept of whole body care, and Gillette's, in which women refuse to shave underarms and legs until men take care of their own scruff.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY