Ready to expand? Answer these questions

05/31/2006 | Franchising World Magazine

To attract the interest of large multibrand, multi-unit franchisees to expand your franchise, begin by answering a few questions. Steed Consultancy's Frank Steed suggests four steps in targeting this key audience operators: "Step one: Are you ready? Step two: How big? How fast? Step three: Do you have the right stuff? Step four: How integrated is your system?"

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