Will Lifetime and dating site make a Perfectmatch?

05/31/2006 | NYTimes.com

The Lifetime channel's new office comedy "Lovespring International" is set at a fictional online dating service, but it integrates real-life company Perfectmatch.com as a rival agency. Perfectmatch is advertising on the show and Lifetime is promoting the show with banner ads on the Perfectmatch Web site.

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