Macy's names new CMO

05/31/2007 | Advertising Age (tiered subscription model)

Peter Sachse, chairman-CEO of Macys.com and formerly chief marketing officer of Federated Department Stores, will take over as chief marketing officer of Macy's and president of Macy's corporate marketing. He replaces Anne MacDonald, who joined Macy's in 2006 to oversee the rebranding of Federated into Macy's, which established Macy's as a national brand. The company would not comment on MacDonald's departure.

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