How clicks are driving creative

05/31/2009 | NYTimes.com

Online metrics are giving marketers very quick feedback on ad effectiveness. The use of such data "forces marketers to stay on their toes and think of thousands of small great ideas instead of one great big one," said Ron Proleika, vice president of marketing communications at Windstream Communications, an ISP.

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Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
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