Starbucks signs on with "Morning Joe"

05/31/2009 | NYTimes.com

Starbucks has become the naming sponsor of MSNBC's "Morning Joe," marking the closest tie between an advertiser and a national news show in years. Host Joe Scarborough has been drinking Starbucks coffee on air for years, but now the show incorporates Starbucks graphics and likely will team with the coffee company on charitable initiatives.

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