Analysis: Retailers wonder what consumers will do next

05/31/2010 | Economist (free content), The

Mixed and occasionally contradictory information on U.S. consumer behavior is leaving retailers with a dilemma as they prepare for end-of-year sales, according to The Economist. "If the recent uptick in sales proves short-lived, retailers who extrapolate from the latest numbers will spend a miserable holiday season trying to offload unwanted stock at crippling discounts," The Economist notes. "Conversely, excessive pessimism could lead to empty shelves, disappointed customers and red faces in the executive suite."

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Economist (free content), The

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