For Starbucks, international growth means adapting to local culture

05/31/2010 | Edmonton Journal (Alberta), The

Starbucks has been changing its menu offerings and cafe ambience in France and other European cities to foster the international growth the company sees as critical to its future success. In France, the chain has tailored the menu to include the smaller pastries and espresso drinks French consumers favor over the big cups of coffee and giant muffins the chain's American customers crave.

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Edmonton Journal (Alberta), The

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