In-store marketing would take a hit from NFL lockout

05/31/2011 | Advertising Age (tiered subscription model)

It won't be so easy for in-store marketers to change up their playbook if the NFL season is delayed or canceled. Long planned NFL-themed displays can't be adjusted as simply as TV ads. "There is going to be a season. The issue is how late it will start and how it will impact our business," said Debra Sandler, chief consumer officer for Mars Chocolate North America.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY