Virgin America aims to up the multimedia ante

05/31/2011 | USA Today

Delta Air Lines, Southwest Airlines and United Airlines are rushing to equip their aircraft with Internet access in a game of catch-up with Virgin America. Rather than resting on its Wi-Fi laurels, however, Virgin is adding a variety of multimedia elements, including real-time geolocation services, specialized social media privileges and social gaming. "We are focused on the Red [in-flight technology] product not getting stale," said David Cush, CEO of Virgin America. "We do not want to be overly dependent on just one media partner."

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