(RED) sponsors gaming tournament with celeb support

05/31/2012 | MediaPost Communications

The (RED) project is sponsoring a gaming tournament called Red(Rush) Games that will culminate in celebrity-driven competition. "(RED) is going to tap into that [gaming] passion to get people focused and engaged in our efforts to help deliver an AIDS Free Generation by 2015," said (RED) CEO Deborah Dugan. Kate Upton, Kris Allen and Michelle Rodriguez are among the celeb players.

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