Companies can increase the sustainability of their packaging incrementally , redesigning packaging to reduce material use and finding ways to reuse materials. It's important to follow industry guidelines, and to test the consumer response of changes, writes Kyla Fisher, corporate sustainability director for PaperWorks. "If certain attributes of the new package interfere with functionality, convenience -- or even shelf appeal, consumers may be turned off. As a result, the product may fail to sell and the well-intended sustainability initiative will have resulted in the generation of fully-costed waste."
Making packaging more sustainable, one step at a time
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