More than half of U.S. marketing chiefs feel their marketing teams have at least a proficient grasp on data analytics, but a third said they had only a basic understanding, according to a survey from Spencer Stuart. While the largest use of analytics is currently devoted to search engine optimization and e-mail marketing, respondents indicated they hoped to use analytics in the future to significantly boost marketing strategy and product development.
Marketers hope to expand how they use analytics, survey shows
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||