Networks see value in creating content for second-screen apps

05/31/2013 | Wall Street Journal, The

AMC, USA and MTV are among the networks producing second-screen content for their original series that includes complementary footage, interviews with actors and interactive features. The networks are eager to reach the 4 in 10 viewers who screen TV while using smartphones or tablets. "It's a new medium," said Mac McKean, senior vice president of digital media for AMC. "We want to see strong growth."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO