Reach out to executives for a strong social media voice

05/31/2013 |

Executives with unique customer insight should be engaged to bolster social media outreach, Maggie Hibma writes. Find the executives with the potential to be industry thought leaders, demonstrate to the skeptics the value of social marketing, show them why it's a win-win and unleash their talent, checking in on progress periodically to maintain momentum, Hibma advises

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