Safeway boosts private label

05/31/2013 | BakingBusiness.com

Melissa Plaisance, Safeway's senior vice president of finance and investor relations, says the company has in the past few years increased private-label offerings on the value and premium ends of the spectrum. "It doesn't cost a lot to add SKUs, but you really have to know who your shopper is in a particular area, both on the high end and the low end," she said.

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