Gaming the logo market

06/1/2006 | Wall Street Journal, The

With the saturation of logos at sporting events, brand marketers are wondering what exactly a placement on, say, an Indy 500 racing car or an outfield fence, is worth. Publicis Groupe-owned Relay is looking to answer that very question, using video analysis to determine the amount of television time given to a sponsor's logo during a live broadcast.

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Wall Street Journal, The

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