"Live Plus Three" may not be viable ad currency for movie studios

06/1/2007 | Advertising Age (tiered subscription model)

This year's upfront is being further complicated by movie studios' and retailers' resistance to buying ad time based on delayed "live plus three" DVR viewing in instances when they need to make their pitches in advance of openings or new releases. "For the studios, the commercial message is timely. It has to be day-specific," said Jeff Robinson, SVP-national television, Palisades Media Group. "That's the reason for the reluctance."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY