Saatchi to handle New York tourism biz

06/1/2007 | Adweek

Publicis Groupe's Saatchi & Saatchi has been charged with revamping the 30-year-old "I Love New York" campaign for the Empire State Development Corp. The shop, whose sibling Zenith Media will rep media buying, faced off against six other agencies in a review for the multiplatform account; incumbent Eric Mower and Associates, Albany, N.Y., did not take part.

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