Don't stick to the same strategy in good times and bad

06/1/2009 | Harvard Business Review online

Companies that prepare for good and bad times with two separate playbooks are on the right track, but may miss the opportunity to address causes for the downturn and appropriate responses to competitors' actions, writes Marshall Goldsmith. Some companies actually excel in bad times, offering low prices and good value, and a good approach is to think about how your company can help customers, suppliers and distributors, who are all suffering, and develop a business model based on those considerations.

View Full Article in:

Harvard Business Review online

Published in Brief: