Green Mountain's marketer: "You have to have a great product"

06/1/2009 | Advertising Age (tiered subscription model)

T.J. Whalen, vice president of marketing for Green Mountain Coffee Roasters, says the company accepts "all forms of competition" because it "makes us a little better when we have to compete for the consumer's attention." The company's multichannel strategy helped it post a 60% sales jump last quarter.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Chef Instructor
The Culinary Institute of America
Hyde Park, NY