How good HR practices can lead to sales

06/1/2009 | NYTimes.com

As unemployment rises, the common courtesy of responding to job candidates -- finalists, not just low-rung applicants -- has fallen by the wayside. Experts see one big pitfall in allowing this practice to continue: These job candidates are also consumers, and how a company treats them as workers affects how they view the brand overall. Need a role model? Southwest Airlines' candidates often say they have a better experience being rejected by the airline than being hired elsewhere.

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