How to reuse your content effectively

06/1/2009 | Online Marketing Blog

Lee Odden shares ideas for reusing your content. PowerPoint presentations can become articles or blog posts and vice versa, and news releases can be rewritten to give them a conversational tone, he writes. And don't apologize for repackaging your work this way, he said. "There's a myth that once you publish something, that all who matter will see it. That's simply not true."

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